Summer is the perfect time for your tax business to start reevaluating your marketing strategy. Trying new ways to reach a wider audience that will convert into paying customers during the tax season is vitally important to growing your tax business. In this week’s article we will be discussing five strategies for growing your followers and post engagement on the Social Media platform Instagram.
Optimize for Success:
Before you can start producing the content people want to see you need to make sure you are ready to convert those followers into leads. Include your logo as your profile picture so your audience is aware of where their content is coming from. You will want to have a compelling bio written along with a link to your website or landing page to enable you to capture their information for future marketing campaigns.
Creating Content for your Audience:
Every social media platform is simply a way to share content with the rest of the world. With so many people and individuals generating so much content it can be difficult to stand out in a meaningful way. Your audience may be struggling to see what you post because of the algorithm or not utilizing hashtags. Creating engaging content doesn’t have to be difficult if you employ some of the following tips.
- Use People: Your audience will relate better to your content if it contains a human element. Include pictures of team members, clients, or even a stock image in order to show people interacting with our business in a positive way.
- Reels and Video Content: Short form video content has been made insanely popular thanks to sites like TikTok. Utilizing Instagrams own video content, Reels, you can better promote your tax business by producing short but informative videos for your social media audience.
- Using Carousels: Instagram, like many similar social media platforms, allow users to post multiple images at a time in the form of a Carousel. Many of the top performing companies on the site will create content that utilizes this to the fullest extent. This is achieved by creating one long, almost panoramic, graphic that is cut into 2 or 3 separate images, giving the illusion of one long graphic. It can also be leveraged by breaking-down information into small, more bite sized, chunks.
Using Hashtags:
Instagram, like so many other social media platforms, uses a tagging system in order to organize and promote posts. Properly utilizing this system is an important factor in increasing your audience on Instagram. Research relevant tags for the tax industry, or just use some of the ones we provide here:
#TaxPreparation
#TaxSeason
#TaxHelp
#TaxTips
#TaxAdvisor
#TaxReturns
#TaxAccountant
#TaxServices
#TaxProfessional
#SmallBusinessTaxes
#TaxFiling
#FinancialPlanning
#IncomeTax
#IRS
#TaxDeductions
#TaxPlanning
#BusinessFinance
#PersonalFinance
#TaxConsultant
#MoneyManagement
Keep in mind you will want to mix popular hashtags with one specific to your business and target audience so consistent research and monitoring is necessary for the best results.
Analyze and Reassess:
Much like other social media platforms out there, Instagram is constantly being updated and improved. The algorithm may be changed in order to better promote a specific kind of content. Ensure you aren’t missing out on potential leads by reassessing your content and engagement on Instagram. Occasionally it will be necessary to come up with a new strategy or content in order to stay relevant and continually grow your audience on that platform. Fortunately Instagram has tools that allow you to see just how good, or bad, a specific post has done.
Conclusion:
Social media might not be your thing but one thing is for sure, it’s here to stay. Fully utilizing Instagram, along with many other social media platforms enables your tax business to stand out, capture more leads, gain more paying clients, and ultimately grow your tax business.
Consider following SwiftFP on Instagram to help inspire new posts to promote your tax business or to stay up-to-date on new developments in the tax industry.
You can also sign up below to receive email alerts whenever a new blog is published on our site. Don’t miss out and sign up below!
