Short form video content has been taking the world by storm lately with the rise of TikTok, Instagram Reels, and other content sharing platforms implementing an easy way to share videos, often less than a minute in length. If your tax business is not promoting itself with short form video content then it’s likely your posts and advertisements aren’t having as big an impact as they could be.
Why Educate Others?
You are probably wondering, “why would I want to educate my followers about the tax industry? Wouldn’t that create more competition or cause me to lose business?” No! Don’t think of sharing video content as some sort of charity where you provide people free information. Instead view it as a tool that brings more focus on your business, here are some benefits you and your tax office will receive from producing education video content:
- Builds the credibility of your tax business.
- Makes your audience more confident in your products and services.
- Increases traffic to your website or landing page.
- Creates a sense of trust between you and prospective customers.
Microlearning
The past two years saw a rise in what is called “microlearning,” an online education trend popular on social media. From simple and tasty recipes to survival tips, there are now a variety of skills and tricks you can learn from video content, often in under a minute. This helps to break down complex topics and issues into small, more digestible, chunks giving keen learners opportunities to expand their skill set and knowledge base.
Maximize Microlearning for your Tax Business
So you want to make video content for your followers (who are all potential clients) but you are struggling to think of content for your videos. It’s all about finding the right amount of information to share in the short amount of time you have their attention. You also don’t want to give away too much information as to make the services and experience you offer redundant. Here are the best methods for capitalizing on the microlearning trend:
- Identify the topics related to the tax industry that your audience wants to learn about.
- Reduce the subject matter of your content into smaller, quicker steps.
- Capture the interest of your audience within the first three seconds.
- Use graphics to add additional value and highlight key points.
You and your tax business are now ready to produce and share short form video content with your followers online! You will be able to notice increased interactions across your social media platforms and more traffic driven to your website. Using these marketing methods we presented in this article is sure to help expand your client base, especially with tax season right around the corner.
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