We have been covering various topics on marketing your tax business in our last few blogs. If you haven’t read any of those blogs yet you can find them all when you click here. Now that you have a basic understanding of marketing you may be facing a new issue, getting people to actually interact with your content. Sure you are regularly posting content to social media, promoting it, creating engaging videos and blogs, but the interaction just isn’t there yet. If this describes your tax business then you are in luck! In this week’s article we are covering six helpful tips for innovating your marketing for greater engagement and client interaction.
Get Creative:
You don’t need to be a marketing pro to be creative. Look at others in the tax industry for inspiration for your ads. Be sure to include a compelling call to action (CTA) in order to inspire those who see our ad to take further action. It may also be helpful to invest in some marketing material either pre-made posts (that you can purchase here), or by investing in graphic templates and images. Below you will find links to two such sites
https://elements.envato.com/graphic-templates
Don’t Complicate It:
Part of creating compelling ads is finding a balance between creativity and simplicity. Simply put, ads must be creative enough to capture someone’s attention but simple enough that the message you are trying to get across is effective.
Specify your Target Audience:
The more specific your target audience is the more effective your advertising will be. Who are you trying to target with this ad? What demographic information can you provide for your target audience? Where are they located geographically? Are you trying to capture new leads or get existing clients to purchase more of your services? These are all important questions to ask when creating ads for your tax office or service bureau.
Retargeting:
Most businesses are obsessed with quantity over quality. In the world of advertising you are lucky if one out of 100 views on an ad results in someone going to your site. Stop going for high views and start targeting those who have already interacted with your content but maybe haven’t purchased from you. This is called “Retargeting” and it can be a great way to convert leads into paying clients.
Leverage Social Proof:
Social proof is a marketing phenomenon that states 80% of consumers will purchase from a business their friends, family, or coworkers already use. Including customer testimonials and reviews in your marketing is a great way to leverage this “social proof” in order to maximize your marketing potential.
Go Mobile:
It’s important to keep in mind that the vast majority of people who interact with your tax business are doing so off a mobile device. Taking the time to ensure that the content you produce is optimized for mobile users can be the difference between someone engaging with your tax business or just scrolling past it.
With Swift Financial Partners your tax business or service bureau can turn into a marketing machine, earning you more revenue and giving greater opportunities to grow. Sign up below to receive email alerts whenever we publish a new blog so you can stay up-to-date on the latest in tax news and tips for streamlining your business.
