SwiftFP has always provided resources and support to tax professionals. One way of doing that is by helping tax pros market their tax business. Traditional marketing methods are becoming less effective as more businesses adopt them and oversaturate consumers with advertisements. It’s becoming increasingly necessary to change your strategy in order to reach potential clients. With that in mind we want to enlighten tax pros on a specific marketing method that has worked well for us in the past, that method is Content Marketing.
What Is Content Marketing?
Instead of traditional marketing, where you try to convince as many people as possible to use your tax preparation services, content marketing draws taxpayers in by providing useful information that fosters a sense of trust between them and your tax business. 81% of marketers see content marketing as a vital strategy for their business.
Why Should I Use Content Marketing?
Let’s look at the number, content marketing produces 3x the leads as other forms of marketing while costing your tax business 62% less. Beyond the savings we just mentioned there are three more reasons your tax business should be using content marketing; increased sales, more loyal customers, and content as a profit center.
Furthermore content marketing plays a role in the other marketing strategies your tax business may have already implemented. For example, to promote your website you may be using Search Engine Optimization (SEO), however while your site may be moving up the search results what content does it provide to draw taxpayers in? Perhaps your tax business is promoting yourself over social media? Once again, without engaging content your social media posts will lack any incentive for potential clients to interact with your business.
Forms of Content Marketing
Blogs:
Let’s be honest, nobody really reads anymore. The vast majority of your potential clients will simply scan a blog or article for the information relevant to them. However, blogging as a way of sharing information has been steadily increasing for years. There are an estimated 6 million blogs published daily for a total of 2.5 billion annually. So what sort of blogs should your tax office be publishing? Well three quarters of the most popular blogs are “How-To” blogs, breaking down complicated tasks into simple steps. For example you could write a blog on How To Organize Your Financial Records Before Tax Season, giving your clients and potential clients tips to make tax season easier on them and you.
Videos:
Videos have been the primary form of content being created for the past three years and it doesn’t show any signs of slowing down. Video content has gone from a useful tool to promote your business and is now a primary means of communicating to and reaching out to clients. 78% of consumers say they were convinced to purchase from a business by watching a video. Creating videos that highlight the benefits of using your tax services will allow your tax business to appeal to a much wider range of potential customers. There is a reason 86% of businesses use videos as a marketing tool.
Visuals:
A picture is worth a thousand words, and there are so many platforms out there to share pictures on. In a 2022 survey the vast majority of people in charge of marketing stated that visuals are a key component to their marketing strategy. Visuals allow your tax business to communicate with taxpayers more effectively than typed words while also avoiding an individual’s aversion to reading.
Emails:
“But wait, aren’t emails just a way to promote the content?” Absolutely, however emails can also contain content themselves. If you write an interesting blog or publish a video for your tax business you should send emails out that promote it. Emails can also be the content themselves, sending out an email with interesting visuals, and engaging subject line, and relevant information will encourage your clients to click through to your website and possibly reach to use your services.
Conclusion:
Marketing your tax business doesn’t have to be difficult, with the information listed above and in our other articles (click here) you can market like a pro even without any previous experience. If you want to take things to the next level then consider partnering with swiftFP. Not only will you get our professional efiling software, SFP Works, but you will gain access to our support network of tax and marketing professionals who are committed to the success of your tax business. Click here or fill out the form below if you want to find out more about what SwiftFP can do for you. We’ve only scratched the surface of the marketing strategies we can provide your tax business.
