Marketing and Branding your Tax Prep Business or Service Bureau
We understand that marketing is one of the biggest challenges a modern tax business faces. Sure, you are good with numbers and organization, but how well do you communicate with the public? Marketing is an essential skill you need to have your Tax Prep Business or Service Bureau grow and thrive.
What is Marketing?
The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” If you read the definition closely, you see that there are four activities, or components, of marketing.
CREATING
The process of collaborating with suppliers and customers to create offerings that have value.
COMMUNICATING
Broadly, describing those offerings, as well as learning from customers.
DELIVERING
Getting those offerings to the consumer in a way that optimizes value.
EXCHANGING
Trading value for those offerings.
What is Branding?
Branding is giving meaning to specific organizations, companies, products, or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by organizations to help people quickly identify and experience your brand and give them a reason to choose your products over the competition.
Create a Marketing Plan for your Service Bureau
Becoming a Tax Service Bureau is the best step to growing your tax business. Read about all the benefits of becoming a Service Bureau here.
The marketing plan will help determine the target market for your Service Bureau, how best to reach them, at what price point your product or service should be sold, and how your Service Bureau will measure its efforts.
Develop your Marketing Plan
Developing a marketing plan for your tax business can feel overwhelming. There are so many factors to consider that you don’t know where to start. So for the sake of simplicity, we’ve broken it down into six manageable categories.
1. Hire a Professional
Hire a professional graphic designer
Develop Color Scheme
Create Logo
Website/Social media
Create Digital Fliers
Marketing Materials Consistent with brand
2. Identity
Create a short motto for your Service
Bureau emphasizing on
Professionalism
Growth Opportunity
Training & Support
Increasing Revenue
3. Build a Marketing Team
Recruit Partners as Team
Recruit Brand Ambassadors
Team of 5 or more
Track their referrals
Pay per Commission
4. Create a Solid Online Presence
Website
Indeed
5. Discount Programs
For New Client Acquisitions
To retain current customers
Must be long term focus
6. Prepare your Partners
Customer service training.
Tax Preparation
Customer Service Training
Sales Technique
Interview Techniques
Post Sales Techniques
Conclusion
Marketing your Tax Preparation Business or Service Bureau doesn’t have to be complicated. When you partner with Swift Financial Partners, you not only get access to our state-of-the-art professional tax software but you will also get access to our years of experience in the field of marketing. We want to help you succeed, so don’t hesitate to contact us today!
